Guide: Why consumer insights are step one in BFCM planning
While Black Friday Cyber Monday is reliably a time of increased shopping, consumer behavior isn’t as predictable. The more brands understand their current and potential customers, the better they can plan strategies, communication and deals for BFCM. Zeropark’s new report to BFCM marketing dives into steps brands can take to understand how consumers are planning to shop this holiday season and how to plan successful Black Friday Cyber Monday campaigns. Download it to learn more about:
Sponsored by: Zeropark 
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