Guide: Why consumer insights are step one in BFCM planning
While Black Friday Cyber Monday is reliably a time of increased shopping, consumer behavior isn’t as predictable. The more brands understand their current and potential customers, the better they can plan strategies, communication and deals for BFCM. Zeropark’s new report to BFCM marketing dives into steps brands can take to understand how consumers are planning to shop this holiday season and how to plan successful Black Friday Cyber Monday campaigns. Download it to learn more about:
Sponsored by: Zeropark 
|
Older messages
Amidst social media fragmentation, marketers question Threads' value after initial surge
Tuesday, September 5, 2023
As Threads usage declines, marketers debate its value in fragmented social media landscape. September 05, 2023 X's brand safety efforts called into question (again) as MRC and TAG credentials hang
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
Monday, September 4, 2023
The platform still struggles to convince advertisers that the app is taking brand safety seriously enough. September 04, 2023 X's brand safety efforts called into question (again) as MRC and TAG
Anatomy of an ad tech outrage
Friday, September 1, 2023
Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry's history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently?
Research and pitch decks you missed
Thursday, August 31, 2023
Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. As one of our most loyal readers, we wanted to share some of the exclusive content that's
New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst
Thursday, August 31, 2023
Nearly 60% of agencies and advertisers currently advertise in podcasts, up from 34% in 2020, per industry study. August 31, 2023 New podcast studies showing growth in ad spend, listeners suggest the
You Might Also Like
I'm back, and have some news
Tuesday, November 12, 2024
I'm selling my newsletter (not this one)
🦅 Skyrocket your audience growth
Tuesday, November 12, 2024
One Time Promo ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🔍 Bridge IRL to Digital Activations
Tuesday, November 12, 2024
How to take over a city...
📣 Stay on brand
Tuesday, November 12, 2024
Create your business's personality. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
CRITICAL - Read before MIDNIGHT… ⏳
Tuesday, November 12, 2024
How to harness "Reverse Maximization" to launch your first *Cash-Flow Funnel* in as little as 7 days... View in browser ClickBank We've just released a last-minute REPLAY and RECAP of
Unlock our best offer of the year
Tuesday, November 12, 2024
Save an extra 20%, for a limited time only. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Bitcoin Rally Hits Fresh Highs at $89,500 With Eyes on $100K+
Tuesday, November 12, 2024
Plus Wall Street Embraces Bitcoin With Unprecedented $38B in Volume
Is your 2024 holiday marketing strategy ready? 🎁🎄
Tuesday, November 12, 2024
Find key trends and tips to help you navigate this season ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Social media strategies that drive results
Tuesday, November 12, 2024
Over 75% of consumers judge brands by their social media presence. Having a strong and authentic brand voice on social channels will help your company stand out from competitors, increase your reach,
ET: November 12th 2024
Tuesday, November 12, 2024
Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 AI Ethics (trends) Chart AI ethics refers to a