Survey: How third-party cookies are costing publishers and advertisers
For publishers and advertisers, the unauthorized disclosure of first-party data on third-party sites has been endemic for years, and it’s costing stakeholders money. However, these costly scenarios are set to change with the sunset of the third-party cookie. To put a lens on these transformations, we want to know how the third-party cookie has cost your organization hard-won revenue, how you’re planning for their deprecation and how your team is strategizing to capture audience and customer revenue in 2023 and 2024. Take this survey, and we’ll send you a $5 gift card and the results when they’re published. Sponsored by Google Privacy Sandbox |
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With lingering YouTube issues, Google battles broader reputational challenges from agencies
Wednesday, September 6, 2023
Media agencies struggle with balancing Google's sprawling influence over their businesses on a number of fronts: 'If it was just YouTube, and they were just a video provider, it would be a very
Guide: Why consumer insights are step one in BFCM planning
Tuesday, September 5, 2023
While Black Friday Cyber Monday is reliably a time of increased shopping, consumer behavior isn't as predictable. The more brands understand their current and potential customers, the better they
Amidst social media fragmentation, marketers question Threads' value after initial surge
Tuesday, September 5, 2023
As Threads usage declines, marketers debate its value in fragmented social media landscape. September 05, 2023 X's brand safety efforts called into question (again) as MRC and TAG credentials hang
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
Monday, September 4, 2023
The platform still struggles to convince advertisers that the app is taking brand safety seriously enough. September 04, 2023 X's brand safety efforts called into question (again) as MRC and TAG
Anatomy of an ad tech outrage
Friday, September 1, 2023
Be it ad fraud, hidden ad tech fees, black box algorithms or data leakages, the industry's history demonstrates fleeting concern for such matters. Why should MFAs be treated any differently?
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