The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼

​Join Copywriting Course | 1-on-1 Work | Submit Copy For Review​

​​​​​​​

​

Edition: Friday, September 8th, 2023​
​A fun email for Friday. I hope you enjoy!

​

🎤 Listen to this email here:

​

​

Swipe:

I thought this was a cool ad for cufflinks that not only looks great, but also shows off their entire collection + pricing:

​

You can see in the eye trace how people's eyes scan through each one!

​

​

Wisdom:

There's a great phrase:
​

​
The act of "writing" is usually hard because it involves a lot of thinking and brain power.

But writing things down can help:

• Clarify your thoughts.
• Remember material better.
• Help with decision making.

I use this thing called a "Boogie Board" to write stuff down on all the time...you press a button and it permanently erases everything.

It's such a cool tool to brainstorm with:

​

​

​

​

Interesting:

Whoa…this pie chart shows how 3 companies own 93% of the entire soft drink industry 🤯

​

​

​

Picture:

This past weekend I escaped the Texas summer heat and went to Malibu.

We stayed at an awesome resort called Calamigos and it was amazing:

I enjoyed the nice weather outside:

​

Took an outside dunk 😬

​
​Hung out by the pool:

​

And saw a lot of beautiful landscape around Malibu:

​

​

​

Essay:

In lieu of an essay today, can I ask you a question?

Why (or why not) did you join Copywriting Course?

​
Example responses:​
- I wanted help on some marketing.
- I wanted to learn about a specific subject.
- I wanted to get help in the Office Hours sessions.

Or would you want to hear...​
- More about starting a freelancing businesses (not just copywriting).
- Digital Marketing in general.
- Agency work.
​

I would love if you respond, even if it's short, and I will keep the responses private. Thank you 🙏🏼

​

​

​

Sketch:

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit!?!

These numbers were taken from 2015, and since then Nike has been able to sell direct-to-consumer so much better (through online retail and their own dedicated stores), so that $50 of retailer margin gets to be kept.

​

I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

​Join Copywriting Course | 1-on-1 Work | Submit Copy For Review​

​​​​​​​

​

​

​