This common mistake drops value by up to 27%

Do you want to add more value to your products and decline your sales?
Nobody wants that.

8 studies showed:
If you add more lower value items to a list
or more products to a bundle,
it reduces the overall value perception by 3%-27%.

For example:
People are ready to pay for an "iPod" more than for an "iPod + 1 free song download".

The Presenter’s Paradox says they do so by averaging (not adding) the value of each item in a package.

Source: conversionxl.com


Cheers,
Charlie Patel ;)



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