How Formula One's 'huge surge' in the U.S. is capturing the attention of marketers and publishers

With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.
September 26, 2023

How Formula One's 'huge surge' in the U.S. is capturing the attention of marketers and publishers

With three Grand Prix races in the U.S. this year, the interest from U.S. marketers in Formula One has increased, according to agency executives, who say they expect that growth to continue next year.

Additional coverage:

Other things to know about
  • Join this webinar tomorrow, September 27, at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda.
  • Teams are reevaluating the skills and responsibilities needed to drive new post-omnichannel strategies. Sponsored by Infillion.
  • According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. Sponsored by Bango.

Top Stories
Ivy Liu
With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.

howdy!
In the third episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson speak to a Roblox concert super-fan and interview a metaverse-native pop star to learn why — and how — live music is becoming one of the most compelling reasons for people to enter virtual worlds.

As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money.

Advertisement

howdy!
After investing in one generative AI startup and suing another, the company will let customers create images on its website and an API.

By leveraging marketing mix modeling, the Asahi team is analyzing the performance of key marketing channels against sales and revenue performance.

howdy!
The timeline for a return to business as usual – whatever that may mean now – is yet to be determined.

Advertisement

Affiliate marketing can be lucrative, but the pathways to success are complicated. One point of focus is link creation.

howdy!
In a live recording during the Digiday Publishing Summit, the news executives called for more nuanced conversations with advertisers around their brand safety concerns.

howdy!
A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform’s value to their revenues and brands has increased.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Key takeaways from the DoJ’s battle with Google that advertisers really should know

Monday, September 25, 2023

Early trial proceedings unearth intricate details over Google's ad sales process. September 25, 2023 Key takeaways from the DoJ's battle with Google that advertisers really should know Early

The state of direct-to-consumer marketing

Monday, September 25, 2023

Framing the future of DTC marketing strategies and opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising

Friday, September 22, 2023

CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices. September 22, 2023 Microsoft heralds a new age of AI '

Amazon reveals updated smart devices and software powered by Alexa LLM

Thursday, September 21, 2023

Powering all of Amazon's hardware is an updated large language model, that could help connected devices actually be smarter. September 21, 2023 Amazon reveals updated smart devices and software

The NFL gives creators access to its archives for content creation with pre-approved footage

Sunday, September 17, 2023

In a first-of-its-kind move, the NFL is breaking new ground with its Access Pass Program: The league is opening its vault of game footage to a select group of content creators and influencers so that

You Might Also Like

How to Describe Isolation

Saturday, December 28, 2024

How can we portray absence through the fullness of what surrounds it? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Explosive Growth with Programmatic SEO (But Beware! 😱)

Saturday, December 28, 2024

SEO Tip #66 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🦄 Every Gen AI and AI Infra Unicorn We Covered in 2024

Saturday, December 28, 2024

A Year of Innovation: Revisiting the Trailblazing Companies Shaping the Future of AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$100k Deals Take About 70 Days to Close

Saturday, December 28, 2024

Findings from Gong's 2025 State of Revenue To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Prismatic Gong: $100k Deals

🏆 Best of 2024..

Saturday, December 28, 2024

+ Must read books & a small favor ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$10,800 still up for grabs 🎁 Are you in?

Saturday, December 28, 2024

Get in the draw if you haven't already done so! View in browser ClickBank Stephen Clayton and Aidan Booth, two of ClickBank's top vendors are on Day 4 of their annual '12 Day Giveaway'

2024 Saturday Blueprint Recap: A Year of Riveting Stories and Leadership Gems

Saturday, December 28, 2024

As we close out 2024, we've compiled a selection of thought-provoking quotes from this year's Saturday Blueprint series. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Our best research of 2024

Saturday, December 28, 2024

Recapping 18 of our analysts' picks from the past year, including the rise of evergreen funds, top PE- and VC-backed IPO candidates, and much more... Read online | Don't want to receive these

What is it to have a free plan for your SaaS?

Saturday, December 28, 2024

These deals are ending: Inro, Qolaba, MySEOAuditor, ContentRadar, and SEO Pilot - get them now to start off your 2025 right!! Get these lifetime deals now! (https://www.rockethub.com/) Today's hack

The Biggest News of 2024!

Friday, December 27, 2024

Over the past year, there has been some pretty big SEO and digital marketing news that has impacted bloggers and content creators. Since its the end of the year, Jared and I decided to sit down and