How Formula One's 'huge surge' in the U.S. is capturing the attention of marketers and publishers

With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.
September 26, 2023

How Formula One's 'huge surge' in the U.S. is capturing the attention of marketers and publishers

With three Grand Prix races in the U.S. this year, the interest from U.S. marketers in Formula One has increased, according to agency executives, who say they expect that growth to continue next year.

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Ivy Liu
With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.

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