TOP 5 insights (analyzed 1B ad impressions)

They analyzed 1.6 billion Facebook ad impressions.
Then - created this list of insights on how to make your Facebook ads perform the best:

1. Narrow down your targeting to no more than 30k people.

2. Exclude everyone:
+ who has already clicked on your ads
+ whose emails you already have

3. Use a Lifetime budget higher than your planned one in order to make Facebook deliver your ads faster.
Once you see the results and optimize your campaigns based on the initial feedback, slow them down by changing the Lifetime budget back to your planned.

4. The best way to find the optimal bid-per-click is to start with automated bidding.
After about 30 clicks you'll be able to find out what the average is.
Change your ad bidding to custom bids.

5. Ask your team to like your ads whenever they encounter them in their News Feed.
It helps to increase your ads’ organic reach.

Source: adespresso.com


Cheers,
Charlie Patel ;)



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