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🎉 It’s National 🌮 Taco Day, Reader! I though you would want to know... 😉

In today’s edition:

• Today's 👉 Tip of the Day is about ✍️ copywriting

• 🤝 Community content 🟰 Reach for LinkedIn

• Delete Threads, keep Instagram

• TikTok testing ad-free subscription option

• Meta confirms consideration of paid Facebook and Instagram models

If you’re a marketer, your messaging tells customers how you can help them. Finding new angles for crafting your messaging can be time consuming and frustrating. AI can help.

🦾 Put Your Ideal Customer Profile to Work in AI

First, enter the full details of your customer avatar to ChatGPT. Next, tell the AI to give you 10 believable challenges and 10 fears your ideal customer faces.

Presto! You now have 20 new ideas for social posts, videos, ads, and more.

Today's tip was inspired by Alex Cattoni, a featured speaker at Social Media Marketing World. Source: YouTube

You want to improve the reach of your LinkedIn company page but you know reach doesn’t work unless you’re getting in front of the right audience.

You could use ads but they’re expensive. User Generated Content (UGC) is a viable option but sourcing UGC from customers isn’t easy.

An Alternative Path for LinkedIn Company Page Content

Enter Community-Generated Content (CGC). CGC is a valuable and effective option for growing targeted reach of your company page's content because it leverages the connections of your employees, suppliers, and industry connections.

Once deployed, it fosters a greater sense of community engagement while underscoring authenticity and generating brand trust. Combined, these are powerful ways to deepen loyalty and improve sales.

Here are three sources for CGC:

• Employees: Content crafted by employees in their own voices leverages personal industry relationships to enhance your company's credibility and reach.

• Suppliers: CGC from suppliers serves a dual purpose. Not only can you use it for cross-promotion and to extend your reach beyond usual customer audiences, but it also strengthens business relationships.

• Associations: Content from industry connections demonstrates to your followers that your business is well-integrated and trusted within your industry.

Why It Works

Shifting towards more content creation at a community level will give you a range of unique and engaging content while giving people who visit your page a 360° view of the industry. They'll know your page is the only page they need to follow.

Today's advice provided by Michelle J. Raymond, a featured speaker at Social Media Marketing World.

Have You Been Taught That Consistency is Valuable?

Aldous Huxley said, "Consistency is contrary to nature, contrary to life. The only completely consistent people are dead." It's really easy to keep doing what we've always done. But, what if that is actually what's preventing us from getting the results we want? The truth is that innovation is essential to growth. Discover fresh and innovative ideas that can boost your business when you attend Social Media Marketing World.

Yes! I want new ideas.

🗞 Threads Deletion Progress: At a TechCrunch event last week, Meta's chief privacy officer Michel Protti announced they are preparing to finally roll out the ability to fully delete a Threads account while keeping your Instagram by December 2023. Protti explained that it was technically challenging to separate the two platforms at Threads' launch. So they focused on other privacy tools like deactivating accounts or making them private. Allowing Threads account deletion without deleting Instagram has been an ongoing process and priority for Meta over the past few years since the app's launch. Source: TechCrunch

🗞 Ad-Free TikTok: Code found within TikTok suggests the platform is experimenting with an ad-free subscription option costing around $5 monthly during initial US testing. While pricing may change later, TikTok acknowledged it is trialing the ad-free model in one non-US English market but has not confirmed plans for a full launch. Source: Android Authority

🗞 Paid Facebook and Instagram Subscriptions: Meta is exploring a paid subscription model for European users that would offer ad-free versions of the apps for a monthly fee around €13 (£11.28). The move comes after Meta was fined €390 million by Ireland's Data Privacy Commissioner earlier this year over its use of personal data for targeted advertising. Sources: Daily Mail; The Wall Street Journal

Did You Know?

Americans eat 4.5b tacos a year. We're know doing our part. Are you doing yours?