Social Media Examiner - Building in public…

It’s Hobbit Day!, Reader...

🥳  🎂 🎂 Happy birthday to Bilbo and Frodo Baggins, and a shout out to J.R.R. Tolkien for dreaming up Middle-Earth 🧙‍♂️ 🧝‍♀.

This newsletter is brought to you by Social Media Marketing World. Watch the conference “live” from anywhere with your Streaming ticket!

In today’s edition:

• Traits of successful agency leaders
• Why Twitter matters for new business ventures
• YouTube changes to watch for

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It's a way of intentionally using the journey to help your business. You're going to go through ups and downs anyway, so why not use the story to attract more customers? Not only does it tell people about your business, but it also builds trust, reputation, and relatability. 

Trust is vital in consumer decision-making—and it's extremely hard to build. At the moment, consumers are suspicious of most big businesses. They're worried about privacy. They're worried about inflation. They're worried about artificial intelligence and whether they can trust the text, images, and even people that they see on screen. 

By sharing the authentic, vulnerable, transparent story behind your business, you can build trust faster and earlier with your target audience. They'll see that you're 100% real—just a normal, relatable person like them.

To learn what parts of your journey to share on Twitter, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

4 Personality Traits of Successful Agency Leaders
Wondering what separates good agency teams from great ones? Curious how certain personality traits can tip the scales?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest YouTube changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.