GrowthHackingIdea - Go viral (7 emotional formulas)

6 different psychological studies (#1, #2, #3, #4, #5, #6) analyzed a ton of content and found 7 emotional formulas that generate viral coefficient over 1:


#1. High-arousal positive DOMINANT emotions (In love, Passionate, Enthusiastic, Lyrical, Curious, Triumphant, etc.) driven to extreme.

#2. High-arousal positive DOMINANT emotions
+ Surprize, shock

#3. High-arousal negative submission emotions (Terror, Panic, Fear, Shocked, Envious, Desperate, Jumpy, Aghast, Agonized, Frustrated, Disgusted, Sick, etc.)
+ High-arousal positive submission emotions (Surprized, Expectant, the same as dominent but when you don't feel in control)
+ Surprize, shock

#4. High-arousal positive submission emotions
+ Surprize, shock

#5. Low-arousal negative submission emotions (Bored, Embarrassed, Apologetic, Compassionate, Humble, Melancholic, etc.)
+ Low-arousal positive submission emotions
+ Surprize, shock

#6. Low-arousal negative submission emotions
+ Surprize, shock

#7. Low-arousal positive submission emotions (Relaxed, Content, Relieved, Grateful, Carefree, Pardoning, etc.)
+ Surprize, shock

Source: hbr.org


Cheers,
Charlie Patel ;)



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