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>🎉 It’s 📚 Great Books Week, Reader... Give us a shout on social and tell us your favorite 📖 book!

In today’s edition:

• Today's 👉 Tip of the Day is for short-form 🤳 video

• 📨 📳 5 steps to manage digital marketing comms

• X/Twitter changes article preview elements

• AI Tools for Facebook ads

Do you have a lot of quality TikTok content you want to repurpose for Instagram Reels, without that pesky TikTok watermark?

Getting Rid of That TikTok Watermark

In TikTok, find your video, open it, tap or click on the three-dot-menu, and copy the link. Next, open SnapTik.app in your browser and paste in the link. Exercise patience, because you will need to tap or click on Download a few times with the no-cost version of the app but you’ll quickly get a watermark-free version of the video you can save to your camera roll or upload to Instagram!

Today's tip was inspired by Keenya Kelly, a featured speaker at Social Media Marketing World. Source: YouTube

Being a digital marketer often means dealing with an overflow of emails and near-constant communication. 

On the one hand, holding to strict 9 to 5 availability isn’t always possible, especially when you work with people in multiple time zones. One the other hand, making yourself available at all hours can lead to burnout.

How do you protect your time and still take care of business?

Stop Constantly Checking Email

Nothing kills productivity like unmanaged email habits. Here are five tips to help you gain control of your inbox.

• Start Time Blocking Your Days: If something isn’t in my calendar, it doesn’t get done. Whether it’s a 10-minute asset review or a 2-hour meeting, that chunk of time goes in my calendar because that’s the only way to get an accurate picture of how many hours and minutes I have open each day.

• Bookend Your Day With Email: Block time to check email at the beginning and end of every day. During these times, triage your inbox to identify critical messages that need immediate responses and schedule time for non-urgent replies for later in the day. Google Snooze is a handy way to ‘clear’ your inbox during this process because you can choose what time a snoozed email will resurface in your inbox.

• Prioritize Important Recurring Tasks: Identify your most important daily tasks that aren’t related to email. These might include content creation, campaign setup, data analysis, etc. Then, block time in your calendar to focus on those key tasks. Award yourself bonus points if you can turn off notifications during these periods.

• Set Dedicated Times for Managing Email: To stay focused, block email catch-up periods between the major task blocks in your calendar.

• Set Clear Expectations for Email Responses: Let your team know your schedule for checking email and what they can expect in the way of response times. For example, if you manage email 4 times each day, your team can expect responses in less than 3 hours.

Don’t Answer Phone Calls at Night

Constantly making yourself available at night, well past business hours, will negatively impact your personal life and your sleep patterns. Instead set up a voicemail to let callers know you’ll respond the next business day unless it's a true emergency.

Save picking up and returning non-emergent calls for normal business hours when you're fully available.

Why It Works

Setting these systems and expectations in place with team members and clients will help everyone understand when and how you handle communications, potentially reducing stress on their end as well. 

Emails will get answered and phone calls will be returned, but those responses will happen on a schedule that gives you more time to focus on critical marketing and business activities.

Today's advice provided with insights from Andy Crestodina.

Is it Time to Stop Doing Old Things?

When you embrace change, you become hungry for fresh ideas that could move you in the right direction. Social Media Marketing World is carefully designed to help you discover those fresh ideas.

 "Unless you've been here, you can't know how incredibly life changing it can be for your business. It is by far, bar none, the best content driven conference I have ever been to," said attendee Sarah Brodie.

Attend and experience real change.

🗞 X/Twitter Article Previews: Twitter, now known as X, has removed headlines from shared articles on its platform. When an article is shared on X, only the lead image and domain link are displayed. Headlines are no longer shown for shared articles. Source: The Verge

🗞 Generative AI for Facebook Ads: Meta is rolling out new AI features in Ads Manager that generate backgrounds, expand images and create text variations to help advertisers tailor ads for different audiences and surfaces. Global rollout will be complete in 2023. Source: Facebook

Did You Know?

The first toy advertised on television was...  Mr. Potato Head. You needed your own 🥔 to play! 🤣