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‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions

What’s raised the stakes is that advertisers are not merely talking about wanting change; they’re demanding it. They’re taking concrete steps toward shaping what they call the “agency of the future”.
October 10, 2023

‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions

Agencies are reinventing themselves (again).

Additional coverage:

  • In the fifth episode of Is This The Metaverse? hosts Alexander Lee and Sara Patterson discuss the inevitability of advertising in the metaverse.
  • Publishers are becoming more discerning about what ad inventory they decide to put up for auction. Watch this new video explainer of traffic shaping.
  • While advertisers are still scratching the surface of the next iteration of social media, Martin Pagh Ludvigsen, director of creative technology and AI at Goodby, Silverstein and Partners is ready to pitch the fediverse.
  • Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.
Other things to know about

Top Stories
What’s raised the stakes is that advertisers are not merely talking about wanting change; they’re demanding it. They’re taking concrete steps toward shaping what they call the “agency of the future”.

howdy!
In the fifth episode of Is This The Metaverse? hosts Alexander Lee and Sara Patterson discuss the inevitability of advertising in the metaverse.

Agencies are increasingly tapping media execution partners to thread the needle between in-house teams and outsourced services.

Advertisement

howdy!
Publishers are becoming more discerning about what ad inventory they decide to put up for auction.

Brands and agencies often struggle to fully align on what constitutes analytics, frequently resulting in an overlap of analysis on both sides.

howdy!
While advertisers are still scratching the surface of the next iteration of social media, Martin Pagh Ludvigsen, director of creative technology and AI at Goodby, Silverstein and Partners is ready to pitch the fediverse.

Advertisement

For publishers, diversifying bidder partners can profoundly influence revenue and user experience.

howdy!
Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.

howdy!
Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.

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