Digiday Gaming Advertising Forum: Hear from top gaming execs
Gaming has come a long way since its early days of being dismissed as a niche hobby. Now, with countless eyeballs on a daily basis, platforms and publishers are challenged with finding ways to make brands more confident advertising inside games and demonstrate the power of gaming to nonbelievers On November 9 during the Digiday Gaming Advertising Forum, we'll virtually bring together gaming leaders to discuss the past, present, and future of the gaming industry, and its relationship with advertisers seeking to leverage its vast potential. Don't miss your chance to gain unique insight into how to take advantage of the advertising opportunities presented by gaming. Reserve your spot below. Topics we'll cover What Makes a Successful Brand Collaboration? In this session, hear from an on-screen internet personality as they take us through what makes for an effective brand collaboration on their end and what brands should know (or avoid) when working with a successful content creator. The Ultimate Platform Guide In this session, we will discuss how to effectively reach the gaming audience on different platforms and what metrics can be used to measure success on said platforms. New Media Buying and Creative Tactics In this session, hear from one brand exec as they walk us through how to perfectly match modern media buying with creative and how they tweak the tone of that messaging to match the expectations of the gaming community. Pushing the Envelope on In-Game Advertising Consumers have become hyper-aware as to where ads are placed within their favorite content. That means it is ultra-important for marketers to make their advertising more dynamic and less static. In this session, one brand executive will take us through how they were able to take their in-game advertising to the next level. |
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