How marketers are using geo-contextual targeting in a new era of privacy
As the advertising industry circles its privacy-centric future, contextual targeting is undergoing a renaissance. More marketers are remembering the efficacy of tailoring ads to resonate with the content their audiences quantifiably consume. One tactic gaining traction: Advertisers increasingly use location context to serve locally relevant ads. Geo-contextual targeting allows marketers to connect with consumers meaningfully by responding to their inferred interests and physical location in real time. To help these teams understand the full potential, Adsquare’s new guide highlights how developing geo-contextually relevant campaigns is critical to engaging in a post-cookie world. Download it to learn more about:
Sponsored by Adsquare |
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Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers
Thursday, October 19, 2023
Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to tap into niche audiences. October 19,
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
Thursday, October 19, 2023
TikTok is capitalizing on its hashtag communities to win over more ad dollars as the holiday season kicks off. October 16, 2023 PRESENTED BY TikTok touts its curated audiences to advertisers to drive
Advertising Week Briefing: How AI is expected to dominate this year's conference
Thursday, October 19, 2023
Advertising Week Briefing Presented By This preview of the Advertising Week Briefing is being sent to you as a Digiday Daily Newsletter reader. If you'd like to continue receiving it, please sign
Some Black-owned publications push back on MFA reform amid declining traffic
Thursday, October 19, 2023
Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown. October 17, 2023 PRESENTED BY Some Black-owned
Categories announced: See what's new with the Digiday Content Marketing Awards
Thursday, October 19, 2023
Early deadline: Dec. 8
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