Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers

Publishers pitch their methods for growing and engaging audiences to marketers

Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to reach niche audiences. Read today's Advertising Week Briefing.

Additional coverage:

• As Meta and TikTok test ad-free tiers overseas, U.S.-based advertisers talk about what it means for budgets stateside.
• In new print and OOH ads, crypto exchange platform Kraken describes crypto as “borderless, bankless, boringless.”
• Publishers were pleased with the revenue earned from yet another Amazon shopping event. More in this Digiday+ Media Briefing.
• In the first rollout of its CASA standards applicable to CTV, OMG can deliver program-level reporting at scale, and will make that available to all OMG clients.
• In this first episode of season two of "The Return," a special podcast covering the return to work through the lens of Gen Z, we uncover Gen Z’s origin story and how it’s an age group that was raised to be resilient from the get-go.
• MLB has collaborated with influencers for various opening day events held in different cities and plans to bring this strategy to the 2023 World Series.
• Check out a new package from our sister site, WorkLife, covering how Gen Z is reshaping the workforce.