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How social media pros are rewriting brand playbooks for the wave of new social platforms

As the list of trending social media platforms grows, social pros navigate which ones are worth it.
October 24, 2023

How social media professionals rewrite brand playbooks amid the onslaught of emerging social platforms

As the list of trending social media platforms grows, social pros navigate which ones are worth it.

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Ivy Liu
As the list of trending social media platforms grows, social pros navigate which ones are worth it.

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In the lead-up to this year’s Esports Business and Gaming Summit, the event’s organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media, scholastic esports, agencies, consultancies, game developers, hardware manufacturers and the esports organizations themselves.

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Why influencers are the ultimate playmakers

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With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences.

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With Advertising Week New York in the rearview mirror, here are trends you might have missed.

Brands are increasingly taking a hybrid approach to data analytics where some tasks and campaigns — and their associated datasets — are kept in-house while others are overseen by their agency.

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Live video is key to reaching Gen Z sports audiences and B/R is hoping to compete with the likes of Twitch and YouTube to sign livestream content creators.

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Advertisers are using audience-based DSPs to leverage machine learning on top of audience-based models for maximized performance to reach target audiences efficiently.

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We talked to several Gen Z founders who are building AI-driven startups to learn more about how they are pushing to ensure their generation is ahead in the AI era.

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Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains.

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Marketers sound off on year one of Netflix’s plan for ad dollars

Monday, October 23, 2023

Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer's upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to

Deadlines and dates to know for the Digiday Media Buying and Planning Awards

Friday, October 20, 2023

Early Deadline | Next Friday, October 27 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

'Brands are a really important audience': A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin

Friday, October 20, 2023

The success of virtual events during the COVID-19 pandemic — many of which took place on Twitch — has sparked speculation about the value of large-scale in-person events, both for platforms like Twitch

How marketers are using geo-contextual targeting in a new era of privacy

Thursday, October 19, 2023

Guide: Measuring and optimizing geo-contextual ad campaigns ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers

Thursday, October 19, 2023

Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to tap into niche audiences. October 19,

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