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'Brands are a really important audience': A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin

The success of virtual events during the COVID-19 pandemic — many of which took place on Twitch — has sparked speculation about the value of large-scale in-person events, both for platforms like Twitch and for the brands looking to reach their users. But Twitch is all-in on live events, viewing in-person community engagement as a major pillar of its marketing strategy.
October 20, 2023

'Brands are a really important audience': A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin

Twitch has had a rocky 2023, but this weekend's TwitchCon represents an opportunity for the platform to get back on track going into the new year. Twitch CMO Rachel Delphin talks about Twitch's community engagement strategy at TwitchCon 2023.

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The success of virtual events during the COVID-19 pandemic — many of which took place on Twitch — has sparked speculation about the value of large-scale in-person events, both for platforms like Twitch and for the brands looking to reach their users. But Twitch is all-in on live events, viewing in-person community engagement as a major pillar of its marketing strategy.

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The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including X in their marketing strategies.

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How brands are creating authentic, memorable connections with retail audiences

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While the subscription market is booming, consumers are overwhelmed by the sheer volume and fragmentation of digital products and services.

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As expected, AI was a major hot topic for marketers who can see the potential of it more than previous buzzy hype-cycle phenomenons.

As digital media spend increases, agencies are seeking out media execution partners to help them through the process of planning, executing, optimizing, analyzing and reporting digital media campaigns.

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We asked five Gen Z workers to share their thoughts around AI, including how they use it, what their biggest concerns are, what excites them, how it might influence their career, and more. 

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Data collaboration technology allows teams to safely share sensitive data and activate it via deal IDs or direct publisher buys — meaning they can run a campaign and activate cleanroom media for an effective media strategy.

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As Meta and TikTok test ad-free tiers overseas, U.S.-based advertisers talk about what it means for budgets stateside.

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In new print and OOH ads, Kraken describes crypto as “borderless, bankless, boringless.”

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