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As agencies merge, agency brands may wane in importance

As holding companies combine agencies — a trend that’s likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning.
October 25, 2023

As agencies merge, agency brands may wane in importance

As holding companies combine agencies — a trend that’s likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning.

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Other things to know about
  • Just announced: Dermalogica, Audible, Zappar and Mastercard are among this year’s Greater Good Awards winners. View all of the winners here. 
  • Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. Sponsored by Piano. 
  • As the industry struggles with targeting via user data, advertisers are finding success in focusing on contextual advertising based on content rather than an individual’s personal information. Sponsored by Channel Factory.

Top Stories
Ivy Liu
As holding companies combine agencies — a trend that’s likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning.

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This week’s Future of TV Briefing looks at the prices — plural — that Amazon is asking advertisers to pay for Prime Video’s upcoming ad-supported tier.

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Why influencers are the ultimate playmakers

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As the industry continues toward a cookieless future, advertisers that listen to the market will provide practical solutions to their prospects and clients.

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In the process of revamping the NBA app this year, the league was seeking to glean insights from the behaviors observed among its fan base. The goal was to create an experience that resonated with fans and felt intuitive to use. According to Carney, a key element of this initiative was to leverage social media and content creators as a driver to funnel users into the NBA app. The overarching strategy aimed to seamlessly transition fans from social media engagement to a familiar and user-friendly experience within the NBA app.

Join this virtual forum on November 16 at 1 p.m. ET as Digiday and U of Digital discuss the strategies marketers are planning for their 2024 programmatic campaigns.

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Spotify is on track to break even on its podcast business by next year, said Spotify CFO Paul Vogel during the company’s third quarter earnings call on Tuesday morning.

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B2B marketers are rewriting their marketing playbooks to stand out from their competitors by innovating around company structure, preferred channels and buyer communication.

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Exactly how AI is being used for mentorship varies wildly. Among the more common use cases are predictive AI tools that match mentors and mentees within organizations, which traditionally has been a bit of a hassle for companies to accomplish.

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As the list of trending social media platforms grows, social pros navigate which ones are worth it.

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How social media pros are rewriting brand playbooks for the wave of new social platforms

Tuesday, October 24, 2023

As the list of trending social media platforms grows, social pros navigate which ones are worth it. October 24, 2023 PRESENTED BY How social media professionals rewrite brand playbooks amid the

Marketers sound off on year one of Netflix’s plan for ad dollars

Monday, October 23, 2023

Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer's upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to

Deadlines and dates to know for the Digiday Media Buying and Planning Awards

Friday, October 20, 2023

Early Deadline | Next Friday, October 27 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

'Brands are a really important audience': A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin

Friday, October 20, 2023

The success of virtual events during the COVID-19 pandemic — many of which took place on Twitch — has sparked speculation about the value of large-scale in-person events, both for platforms like Twitch

How marketers are using geo-contextual targeting in a new era of privacy

Thursday, October 19, 2023

Guide: Measuring and optimizing geo-contextual ad campaigns ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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