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Shopify Dispatch Issue #422 - GeoIP, Rebuy rates impact loyalty

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Issue #422 - October 25th, 2023

GeoIP is now a part of Automatic Redirection

Shopify has moved the GeoIP feature from Shopify Plus into the Automatic Redirection.

If you use either of these, you'll want to do some extensive testing to make sure it's configured correctly for Google and any advertising. I've seen a number of bugs and Google-breaking settings in both of these features over the years. You don't want to tank your SEO or ads a month out from Black Friday.

One of My Favorite Tables of All Time

Kevin Hillstrom shows how rebuy rates impact loyalty and other metrics.

Measure your customer loyalty

Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.

My articles this week

When does your order end?

Use Halloween as a dress rehearsal for Black Friday

Use your store data to power a feedback loop

Don't neglect your core components

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Older messages

Shopify Dispatch Issue #421 - eCommerce Expo 2023, Holiday shopper survey

Thursday, October 19, 2023

​ Issue #421 - October 18th, 2023 eCommerce Expo Was AI-Heavy, but Ultimately About How We Keep Shopping Personal Deann Evans shares what they learned at the London eCommerce Expo 2023. 7 things you

Shopify Dispatch Issue #419 - Show compatible products, Filter products

Wednesday, October 4, 2023

​ Issue #419 - October 4th, 2023 Show compatible products to reduce customer service and returns Ilana Davis writes about how to remind and link to compatible products. More ways to filter products in

Shopify Dispatch Issue #418 - New one-page checkout, Traffic sources matter

Wednesday, September 27, 2023

​ Issue #418 - September 27th, 2023 The World's Best Checkout Just Got Better: Fast, Intuitive and All on One Page Xuya Wang writes about Shopify's new one-page checkout which is rolling out in

Shopify Dispatch Issue #417 - Mismanaged stores, 3D product images

Wednesday, September 20, 2023

​ Issue #417 - September 20th, 2023 Clown Show Kevin Hillstrom has a list of ways to tell if an ecommerce store is mismanaged. Elevate Your Product Catalog with Shopify's new 3D Scanner on iOS

Shopify Dispatch Issue #416 - Whale customers, Holiday season prep

Sunday, September 17, 2023

​ Issue #416 - September 13th, 2023 How To Rethink Your Customer Segmentation Efforts To Be More Profitable Courtney Goudswaard writes about how to use customer segmentation to target your best

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