Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content

Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses.
November 07, 2023

Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content

Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses.

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Execs at Black-owned media companies say keyword blocklists continue to discriminately harm their businesses.

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Digiday has delved into both sides of the argument, exploring the case for and against this strategic choice.

Automation solutions are transforming ad ops by making common pain points like make-goods obsolete and enabling companies to scale workflows.

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As more players get into the retail media space, ad agencies grapple with growth.

Advertisers are increasingly using location context to serve locally relevant ads, connecting with consumers by responding to their inferred interests and physical location in real time.

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With more competition and consumers tightening their wallets given financial worries amid inflation, finding a way to stand out with not only deal messaging but something eye-catching and entertaining is crucial for marketers this year, according to agency execs.

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Marketers are building robust cross-channel strategies and meeting customers where they are to drive DTC outcomes.

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Heading into the holidays, Digiday surveys found that Instagram is the winner among marketing channels this year, while the shine is wearing off of Google.

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Chobani’s new CMO has tech-driven plans to fuel Chobani’s future marketing.

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