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Last month, on a call with a client, I suggested an idea for an A/B test they could run to convert more readers to paying subscribers. This month, we got together to review the results.

The test didn’t work — it didn’t drive significant conversions for them.

But I was still delighted about the test. Why?

They hadn’t done any sort of A/B testing before on their conversion messaging. And even though this test didn’t work, they immediately saw the potential value in testing. They’ve already pitched the next test they want to run.

Every test won’t lead to positive results. But I’d bet that in the long run, if this org keeps testing, they’ll figure out a few things that work — and it’ll have a real impact on their bottom line.

—Dan (say 👋 via email or LinkedIn)

Three Questions Everyone Should Ask in a Survey

Not every newsletter grows or monetizes in the same way. But every smart newsletter operator I talk to makes surveys a key part of their strategy.

So I’ve taken everything I know about running a survey and put it into a single guide. Inside, you’ll learn:

The three questions you should ask in every survey.
What to ask to create genius marketing copy for your newsletter.
How to use surveys to improve your ad strategy.
What tools to use to run a survey.
How orgs like The Atlantic and Financial Times turn survey results into action items.

Here’s what you need to know to run a survey that takes your newsletter to the next level in 2024. Dive into surveys →

Grow your newsletter on autopilot with Refind

100+ newsletters are already growing with Refind’s Conversion Ads. It’s super simple:

You set the amount you’re willing to pay per subscriber (for example: $1.50) and your daily budget.
Refind recommends your newsletter to matching users and offers them a one-click subscribe button.
Readers who opt in are automatically added to your email list.

Even if you’ve only got a few hundred dollars to spend to grow your list, you can get started with Refind. Try it today and start watching your list grow right away.

*This content has been promoted by our partners*

In case you missed it...

You don’t need a massive email list to monetize. Case in point: Jen A. Miller, sold $9,500 of ebooks even though she had just 894 email subscribers.

When should you put content behind a paywall to convert readers to subscribers? Virginia Sole-Smith, author of Burnt Toast, explained her strategy, which has turned her newsletter into a product that brings in six figures annually.

Now’s a great time to think about running a campaign to win back inactive readers. These are the six emails to send as part of a great reactivation campaign.

One final thank you: All of the stories we publish this fall are presented thanks to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spending money in the email advertising space. Find out how their Sales Pro product can supercharge your ad sales operation today.

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📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

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📬 No. 8 | Three Questions Everyone Should Ask in a Survey

Three Questions Everyone Should Ask in a Survey

Grow your newsletter on autopilot with Refind

In case you missed it...

Older messages

📬 No. 7 | How I Sold $12,500 in eBooks From My Newsletter

📬 No. 6 | How Do I Get Off a Blocklist?

📬 No. 5 | Should You Set Up a Private Community for Your Newsletter?

📬 No. 3 | Lessons From a Six-Figure Paid Newsletter

📬 No. 2 | How Moby Built a Million-Dollar Ad Strategy

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