$0 to $23B/year (Michelin's growth hack)
In 1900 there were fewer than 3,000 cars in France where Michelin brothers manufactured their tires.
They thought:
How do you get car owners to drive more (= increase tire wear).
Idea:
What if we create a guide with a list of exceptional Michelin-starred restaurants?
1. Restaurants fit our wealthy target audience.
2. People get hungry 3 times a day.
3. Exceptional food experiences will motivate car owners to drive long distances.
4. We can advertise our tires for free in this guide.
In 1900 they printed 35,000 copies and gave them away free of charge.
Now:
1. Michelin is a 23.6 billion dollar a year company.
2. And their catalog became the world famous gastronomic guide (over 30 million copies were sold).
Source: en.wikipedia.org

Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036
Older messages
The #1 factor, customer support (huge study)
Monday, November 6, 2023
Today's hack This huge insightful study shows that the #1 most important factor about customer support is not its speed... Common wisdom about awesome customer service says that it should be: 1.
67,55% of apps downloads (research)
Sunday, November 5, 2023
Today's hack Did you know that 67.55% of apps get discovered through search. More insightful data... Based on a research study by TUNE, ... 67.55% of apps get discovered through search. What
110% more leads via phone
Saturday, November 4, 2023
Today's hack What phone codes convert 110% better: a toll-free 800 number or a local area code phone number? Engine Ready setup an A/B split test. The traffic was directed to the identical landing
2x higher CTR (psychological research)
Friday, November 3, 2023
Today's hack How to boost your ad's CTR by 2 times? Follow the results of this psychological experiment... The Ohio State University researchers conducted multiple experiments to reveal how
Boosted checkouts by 24% (case study)
Thursday, November 2, 2023
This tool is simply AMAZING! Sick of the constant ad bans and account suspensions? I was too. Then I discovered Incogniton. It's what the pros use to breeze through the online world. No more
You Might Also Like
‘We found the thing that gives us joy’: Microchild on the microverse, music, and shared language
Wednesday, March 12, 2025
The wife and husband pair of Shannon Sengebau McManus and Jonathan Camacho Glaser are souls behind the band Microchild. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🦅 Reminder: Masterclass with Jesse Pujji
Tuesday, March 11, 2025
At 1:00 PM Eastern Time (US and Canada) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
[Webinar tomorrow] Canadian? How to Grow Your Amazon FBA Business as a Canuck
Tuesday, March 11, 2025
Hey Reader, Are you a Canadian? No? Well, you should never skip a single line on an EcomCrew email but this is one exception and you can continue with your day. Yes? Then congratulations on hitting the
The state of ad serving for brands and agencies
Tuesday, March 11, 2025
How ad-serving technology is changing and unlocking new opportunities
♟️ OpenAI's smart chess move!
Tuesday, March 11, 2025
Guess who's sweating?
March Madness is here: Tap into the hype with these marketing plays
Tuesday, March 11, 2025
And more insights to drive smarter social strategies and ROI ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
ET: March 11th 2025
Tuesday, March 11, 2025
Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Gruns (trends) Chart Gruns is a DTC startup
If SEO is dead…
Tuesday, March 11, 2025
Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that
Niche = $$$
Tuesday, March 11, 2025
Why Your Tiny Newsletter Could Be an Advertiser's Dream
The Founder Institute targets first VC fund
Tuesday, March 11, 2025
Startups join the M&A big leagues; Hinge Health files for IPO; stablecoin surges with regulation in play; VC-backed IPOs give up post-election gains Read online | Don't want to receive these