GrowthHackingIdea - 67,55% of apps downloads (research)

Based on a research study by TUNE,
... 67.55% of apps get discovered through search.

What motivates people to download apps?
+ Specific task: 23.6% [search downloads: 89.72%]
+ WOM: 20.84% [s.d.: 80.59%]
+ Ad: 15.41% [s.d.: 50.93%]
+ Top Charts: 14.22% [s.d.: 34.45%]

How to optimize your app's icon/title/description to gain the most from search?

A/B test it first through:
1. Search Ads on Google Play
2. Search Ads on Apple's App Store (this fall).

Source: www.tune.com


Cheers,
Charlie Patel ;)



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