Seriously, marketing isn’t something you jettison when there's an economic downturn. Hell, it's not something you EVER get rid of.

Often, in times of economic slumps, businesses tend to cut corners to save resources, and their first casualty is often the marketing department. This is a terrible decision.

Marketing plays a vital role in business. It supports sales. It supports the business as a whole. This support is not just in terms of sales (with a substantial return on investment), but it extends to brand building and influence.

The Power of Brand Recognition

So many executives are blinded by sales and many don’t realize that what makes many sales work is brand recognition and with that comes with marketing.

Yes, getting sales and customers is absolutely critical, but without successful marketing, achieving those sales becomes exponentially more challenging.

Let's talk about why:

• Brand Recognition: A successful marketing campaign fosters brand recognition. It helps your product or service stand out in the crowded marketplace. A recognized brand often equals trust, which in turn, drives sales.

• Brand Influence: Marketing is a powerful tool to establish your brand's voice and influence in the marketplace. It sets you apart from your competitors and can create a loyal customer base that relies on your services over others.

• ROI: Effective marketing strategies can bring about considerable return on investment. Remember, investment in marketing is not an expense but an investment in future sales.

How Sales and Marketing Are Symbiotic

Sales and marketing shouldn't be seen as separate entities but as interwoven aspects of a business that fuel each other. If you look at some of the biggest brands today, their success lies not only in the quality of their products or services but also in their robust marketing strategies.

Understanding the symbiotic relationship between sales and marketing can be a game-changer for businesses. Treating marketing as an expendable part of your business is a pitfall that can cost you not just in terms of monetary loss but also a decline in brand value and recognition.

Marketing Is A Key Player In The Business

Marketing is an essential part of any business that can't be overlooked or undermined.

It holds the power to boost brand recognition, increase sales, and create a robust influence.

Whether it's an economic downturn or the peak of success, the importance of marketing can’t be oversold (pun intended).

Remember, marketing is not just another business function; it's the heartbeat that pumps life into your business, making it run, thrive, and survive.

Make the smart choice, invest in marketing, because having a strong presence and influence in the market is crucial in today's competitive and fast-paced business world.

What do you think? Let me know in the comments or hit reply.

The Latest From The Entrepreneur’s Enigma Podcast

https://gmwd.us/matthew

https://gmwd.us/katie

Web Jawn

• Ad-free Instagram and Facebook is here — and it’s expensive
  Meta is a business, it needs to make money somehow. At least they have the option.

• Marketing Has Felt Really Hard Lately
  I’m not the only one feeling this. Hence the topic above.

• Is Threads winning the war with X?

  It’s definitely getting stickier. Though I’m still partial to Mastodon. But I’m not normal.

• A Man, a Van, a Plan: Twitch CEO Seeks to Charm Angry Streamers
  It’s it too little to late? A good move? What do you think?

• The five key skills every marketer needs today
  Mark Schaefer is one of my favorite marketers. His post are always full of actionable advice and tips. Check out this issue!

• Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

  Rand Fishkin’s 5-Minute Whiteboard videos are a must watch. There is clearly a trend here with marketing and the economy making it tough.

• IT’S GOOG ENOUGH!

  AJ Kohn make some interesting points in his latest post. Are we dealing with just “good enough” search with Google? Hmmmm. 🤔

• Exclusive leak: all the details about Humane’s AI Pin, which costs $699 and has OpenAI integration
  Would you buy one? Seems a little gimmicky to me. But so did wireless earbuds and hands free devices. So maybe it isn’t and I’m just old.

• FTC takes shots at AI in rare filing to US Copyright Office 
  This could get interesting.

• Microsoft Is Offering to Help US Politicians Crack Down on Deepfakes
  This is good news and good PR for Microsoft. Will it do any good? Only time will tell.

• Court rules automakers can record and intercept owner text messages
  Well that’s disconcerting and worrisome. 😒

• Adobe Stock is Selling AI-Generated Images of the Israel-Hamas Conflict

  Holy moly, this is shocking and irresponsible.

• Mark Zuckerberg Says WhatsApp is growing and might be the future of Meta
  I never got into WhatsApp. It might be because RCS and SMS are pervasive here and free here in the U.S. It’s interesting that there is an uptick in U.S. young adult usage. Also Zuck said he wouldn’t mess with a “good thing” but now he’s planning on making changes and capitalizing on the popularity and growth of the app.

• Google is bringing its AI-powered search to more than 120 new countries and territories

  Anyone who says this wasn’t going to happen was fooled. It’s a neat tool, still I’m trying to see how it’s better than search on the whole. Thoughts?

• Buckle Up: Google To Make Major Search Ranking Changes
  Great! More changes. 🤔😵‍💫

• Threads now lets users opt out of having their posts appear on Facebook and Instagram

  This is a good move. Now if Threads would just federate with Mastodon (et. al)

• Threads finally lets you delete your account separately from Instagram
  This is good news.

Seth Across The Web

I was on the Tribe Architect Podcast recently. It was a great chat with a budding podcaster, Razvan Popescu. It was a great time with great questions. I really enjoyed it. Check it out here.

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That’s it for now. Until Next Week!

Always stay curious!

- Seth

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