TOP 10 most effective B2B tactics [report]
The Content Marketing Institute and MarketingProfs presented the findings from 1,820 B2B marketers in North America.
Here's one of the best pieces I liked...
TOP 10 most effective marketing tactics for B2B are:
1. In-person events: 69%
2. Webinars/Webcasts: 64%
3. Videos: 60%
4. Blogs: 60%
5. Case Studies: 58%
6. White Papers: 58%
7. Research Reports: 58%
8. eNewsletters: 58%
9. eBooks: 55%
10. Microsites: 54%
Source: contentmarketinginstitute.com
Cheers,
Charlie Patel ;)
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