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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

AI Perfume

AI perfume is any fragrance created using artificial intelligence technology.

Specifically, AI algorithms analyze vast amounts of data on fragrance compositions, customer preferences, and market trends to generate unique scent combinations.

For example, the startup EveryHuman provides a service they call “algorithmic perfumery.”

Their users answer a few questions, and EveryHuman’s AI analyzes the answers and creates a personalized perfume based on that data.

Google’s Cloud team has revealed that they’re working on “digitizing smell” using AI.

According to Google, approximately 40 billion molecules have an odor. However, only 100 million of those molecules have been identified to date.

Their AI model is aiming to analyze massive amounts of data to help identify currently unknown scents.

What's Next

AI perfumes are part of the Sensory AI meta trend.

Search volume for “sensory AI” has grown by 2400% over the past 24 months.

Sensory AI refers to AI systems that can learn through several sensory inputs: smell, hearing, vision, etc.

For example, Meta has unveiled the ImageBind AI model.

This model can learn from six types of sensory data.

While it’s still in its research phase, Meta believes that this system will be able generate multisensory content in the future.

Topic #2

Kojic Acid Serum

Kojic acid serums are known for their skin-lightening and brightening effects.

(Kojic acid is a natural compound derived from fungi, such as mushrooms and fermented rice).

The product is often used to treat hyperpigmentation because it slows down melanin production.

This product is trending largely due to TikTok. In fact, videos about kojic acid serums have over 5.1 million views on TikTok.

One highly-rated kojic acid serum generates approximately $5K/month on Amazon.

What's Next

Kojic acid serums are part of the Kojic Acid Skincare meta trend.

Kojic acid is becoming an increasingly popular skincare ingredient because it can help with discoloration, hyperpigmentation and uneven skin tone.

Examples of trending products in this category include:

Kojic acid lotion is typically thicker in texture than serums, making it better suited for people with sensitive skin.

Kojic acid powder provides brightening and hydrating benefits when mixed with other skincare products.

Kojic acid soaps clean while also hydrating and brightening the skin.

Topic #3

Perimenopause Test

Perimenopause tests examine hormonal levels and other biomarkers that may be impacted by perimenopause.

Perimenopause has traditionally been an overlooked phase of menopause.

However, this is changing.

The hashtag #perimenopause has over 820 million views on TikTok, illustrating growing awareness for perimenopause.

And to capitalize on this opportunity, several companies have started offering at-home perimenopause tests.

What's Next

Perimenopause tests are part of the At-home Lab Testing meta trend.

At-home testing initially took off during the Covid-19 pandemic.

Today, several companies have launched at-home lab testing kits to diagnose various ailments.

Blood tests, STI tests and vitamin tests are examples of trending at-home lab tests.

Overall, the at-home lab testing market is forecasted to reach $2B by 2025.

One at-home food intolerance test kit brings in approximately $91K/month on Amazon.

Topic #4

Beard Growth Serum

Beard growth serums are designed to promote hair growth and thickness.

They typically come in the form of an oil-based formula that is applied directly to the facial skin and hair.

When applied regularly, beard growth serums penetrate the hair follicles, improve blood circulation to the facial area, and provide nutrients that support healthier and thicker beard growth over time.

Honest Amish is a brand seeing growing demand for their beard serum.

(Searches for “Honest Amish beard oil” have grown by 186% over the past 24 months).

Honest Amish’s beard serum brings in around $104K/month on Amazon.

What's Next

Beard growth serums are part of the Beard Growth Kit meta trend.

Here are a few trending products that are often included in beard growth kits:

Beard rollers consist of a cylinder-shaped head made up of microneedles. The tool is rolled across the beard, resulting in small punctures to the skin. Some studies have suggested that this process promotes the natural production of collagen, which stimulates beard growth.

Beard gummies typically contain Biotin and B12, which help strengthen hair follicles.

Beard pens fill in sparse or patchy areas in a beard or mustache.

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

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(And long before we share them anywhere else.)

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Exploding Topics - ET: November 21st 2023

Topic #1

AI Perfume

What's Next

Topic #2

Kojic Acid Serum

What's Next

Topic #3

Perimenopause Test

What's Next

Topic #4

Beard Growth Serum

What's Next

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

Older messages

ET: November 14th 2023

ET: November 7th 2023

ET: October 31st 2023

ET: October 24th 2023

ET: October 17th 2023

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Exploding Topics - ET: November 21st 2023

Topic #1

AI Perfume

What's Next

Topic #2

Kojic Acid Serum

What's Next

Topic #3

Perimenopause Test

What's Next

Topic #4

Beard Growth Serum

What's Next

Exploding Topics Pro Members SawThese Trends Over 12 Months Ago

Older messages

You Might Also Like

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago