The brand’s guide to customer journey automation

For brands, each touchpoint is an opportunity to gain insights into their customers’ behavior and preferences. These insights can then be used to engage consumers at a more personal level across the digital customer journey.

In this new Tactics + Insights guide, Digiday and Klaviyo explore how brands are automating personalized omnichannel messages with privacy-compliant consumer data. These automated sequences re-engage and convert customers across channels, building loyalty and driving sales. Download it to learn about:

• Why customer segmentation is the foundation for personalized messaging
• How automated sequences accelerate the pre-purchase journey
• How brands are reversing lost conversions with automated reminders
• Ways post-purchase communication nurtures brand loyalty

Sponsored by Klaviyo

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