🕵️‍♂️ How to come up with ∞ content ideas

Today's email is brought by The Edupreneur Summit​

Hey thieves!

Today is a national holiday in Spain.

I still have to work, but we are spending the rest of the week at a house close to the mountains.

It's cold, but we are stacked with hot chocolate, so I can't complain!

What's your go-to drink for cold days? Curious to hear 🍫

Anyway let's get to the content, but first, a word from our sponsor 👇

#1 - One format, infinite ideas

When you find a content format that works, the smart thing to do is to double down on it 👇

​Jubilee has been doing that for years.

They have 50+ more videos of "Ranking X by Y," like the ones you see above, that have racked up over 70M views.

And it's just one example. I've seen this strategy play out in literally every social platform.

Repeating the same hook on Twitter, the same carousel style on LinkedIn, the same video format on TikTok...

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#2 - How to create the exact content your audience wants

Ask them!

Take a look at what Jay Clouse is doing here.

Jay Clouse @jayclouse If I were to dedicate a podcast episode to an issue you’re dealing with right now, what would it be? 2:48 AM • Nov 28, 2023 0 Retweets 49 Likes Read 46 replies

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First, he asks a "what should I write" type of question, but it is masked as a podcast question.

The core thing here is that he's asking his audience to speak up on the "issues you're dealing with right now"

That means pain. And content that solves pain is $$$.

Then, it's as simple as looking through the replies and identifying the ones that have more engagement.

This is idea gold!

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#3 - Ask a question in your welcome email

Welcome emails are very important.

In most cases, it’s the first impression a new subscriber will have of you.

A welcome email should also generate as many replies as possible to help improve delivery.

In his welcome email, Kody from Habit Examples made a small change that resulted in 400% more replies.

Kody’s thesis:

People don’t have time to give thought-out answers

The experiment:

Prompt people to give one-word answers. Offer a bonus as an incentive.

Here’s how he did it 👇

This section includes steal-worthy gems from all around the internet.

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An event worth stealing from

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Monetization

🕵️‍♂️ The do’s and don’ts of writing sponsor copy that converts (link)

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Audience building

🕵️‍♂️ How this creator got his first 10k newsletter subscribers (link)

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Content Creation

🕵️‍♂️ Leaked Google internal slides that reveal they aren't good at understanding web pages (and what that means for SEO) (link)

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*Links that start with the 👉 emoji are ads or affiliate links. Book your slot here.​

And that’s it for this week! What do you think of today’s email?

Let me know with a quick reply! I always reply back :)

See you with new thefts next week!

Alex Llull, Chief Thief

​The Steal Club​

PS: Looking for more help on growing and monetizing your audience? Here are a few ways I can help right now 👇

1) Sponsor The Steal Club. Check availability​

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