ChatGPT turns a year old, marking a major milestone for generative AI

December 01, 2023

ChatGPT turns a year old, marking a major milestone for generative AI

Yesterday marked the first anniversary since OpenAI debuted ChatGPT, and it’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.

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In the packed DealBook conference in New York, X owner Elon Musk bluntly told big advertisers to shove it. Don’t forget that this comes in the shadows of the platform recently opting out of independent auditing by Ernst & Young for its Media Rating Council brand safety credentials.
Even if a game isn't make or break, sports leagues and brands want fans to be paying attention — and they're hopeful new strategies will win over that fan base.
People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.
Our most-read story this week: Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
In case you missed this trending story: WTF are traffic acquisition costs?

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Cyber Week Offer ends tonight: Save 50% on 3-month Digiday+ membership through tonight, December 1.
Gamer moms are seasoned players, with nearly 60% having played for over 10 years. Their reasons for playing as well as the types of games they play are diverse, further cementing gaming as a mainstream form of entertainment. Sponsored by Activision Blizzard Media.
Without third-party cookies, the creative decisions at the heart of DCO will be fueled by signals such as first-party data and contextual advertising. Sponsored by Clinch.

Extended offer ends tomorrow: Save 50% on 3-month Digiday+ membership

Thursday, November 30, 2023

Hi there, As one of our most loyal readers, we wanted to let you know that we have extended our Cyber Week offer until tomorrow, Dec. 1. Subscribe now to save 50% on a 3-month Digiday+ membership and

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Thursday, November 30, 2023

The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Wednesday, November 29, 2023

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023

The marketer’s guide to B2B programmatic

Tuesday, November 28, 2023

How teams are activating programmatic account-based marketing at scale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Tuesday, November 28, 2023

Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. November 28, 2023 Google's 2024

🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing