ChatGPT turns a year old, marking a major milestone for generative AI

It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.
December 01, 2023

ChatGPT turns a year old, marking a major milestone for generative AI

Yesterday marked the first anniversary since OpenAI debuted ChatGPT, and it’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.

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Ivy Liu
It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.

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In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it.

As publishers and media organizations focus on first-party data, they’re realizing they need tools to help unify and activate it at speed and scale — and many are turning to CDPs.

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Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will get it.

Teams often view programmatic advertising as starting with a broad funnel, but account-based marketing brings specificity and precision to programmatic ads by leveraging customer lists, lead lists, CRM data and more. B2B programmatic marketers are also experimenting with new formats and channels to drive audience engagement throughout the online user journey.

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People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.

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The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics.

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The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. 

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In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

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Extended offer ends tomorrow: Save 50% on 3-month Digiday+ membership

Thursday, November 30, 2023

Hi there, As one of our most loyal readers, we wanted to let you know that we have extended our Cyber Week offer until tomorrow, Dec. 1. Subscribe now to save 50% on a 3-month Digiday+ membership and

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Thursday, November 30, 2023

The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Wednesday, November 29, 2023

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023

The marketer’s guide to B2B programmatic

Tuesday, November 28, 2023

How teams are activating programmatic account-based marketing at scale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Tuesday, November 28, 2023

Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. November 28, 2023 Google's 2024

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