Digiday's History of Ad Tech: In the beginning …

December 04, 2023

PRESENTED BY

Digiday's History of Ad Tech: In the beginning …

A look at the genesis of ad tech, from the first online display ad in 1994 to the dotcom crash. And listen to this corresponding podcast with one of the godfathers of ad tech on creating an industry, competing with Big Tech, and exactly why he didn’t join AT&T, plus much more.

Additional coverage:

Several small waves of layoffs have hit across Mediabrands’ various media agencies (mostly UM) in recent months, on top of several high-level executive departures that have had an impact on operations there.
All the AI hype has made its way into the app stores.
Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges.
FLEDGE stands for 'First Locally-Executed Decision over Groups Experiment' and makes ad auction decisions in the browser, rather than at ad server level. Watch this video explainer.
Even with more than 20 agencies and 3,000 employees under its umbrella, parent Plus Company doesn’t position itself as the typical holding company.

Other things to know about

Enter this year's Digiday Media Buying and Planning Awards to recognize your team's efforts in modernizing the media landscape and have the chance to join the list of past winners from Hearts & Science, E.LF. Cosmetics, Prime Video and more.
Recent research shows nearly 90% of moms are gaming across mobile, tablet, console and PC platforms. In response, advertisers are increasing their focus on gamer moms. Sponsored by Activision Blizzard Media.
In a new survey from Digiday and Clinch, 99% of agency respondents said DCO is a significant factor in their work, including 45% that reported that DCO is “very significant.” Sponsored by Clinch.

ChatGPT turns a year old, marking a major milestone for generative AI

Friday, December 1, 2023

It's hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year. December 01, 2023 ChatGPT turns a year old, marking a

Extended offer ends tomorrow: Save 50% on 3-month Digiday+ membership

Thursday, November 30, 2023

Hi there, As one of our most loyal readers, we wanted to let you know that we have extended our Cyber Week offer until tomorrow, Dec. 1. Subscribe now to save 50% on a 3-month Digiday+ membership and

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Thursday, November 30, 2023

The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Wednesday, November 29, 2023

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability. November 29, 2023

The marketer’s guide to B2B programmatic

Tuesday, November 28, 2023

How teams are activating programmatic account-based marketing at scale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing