GrowthHackingIdea - +200% from trial to paid [study]
ProdPad had a 30-day trial.
Through data analysis, they could tell with 85% certainty by Day 9 whether a trial user would sign up.
Experiment #1: They decided to halve their trial period to 14 days and keep everything else the same.
Result: That one move doubled their conversion rate.
Experiment #2.
Then they decided to halve their trial period again to 7 days. But this time users could earn more free trial time (28 days max) by completing simple onboarding tasks like "add a product name", etc.
Result #2:
Trial-to-conversion time once again doubled, and their overall conversion rate has increased by 200% since their previous version.
Source: www.prodpad.com
Cheers,Charlie Patel ;)
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