2x your reply rate [email outreach formula]
Mike Bonadio tested two different email outreach approaches:
#1. Direct pitch.
#2. Two steps:
1st email - The soft “feeler” email, "... I liked your article ... I created something that can be of additional value... Would it be ok to pass Would it be ok to pass along? ..."
2nd email (if "Yes") - A link to his piece of content.
Results:
The direct pitch (#1) got a 16% reply rate.
And the 2-step email sequence (#2) - 40%! That's a 2.5 times higher rate.
Source: backlinko.com
Cheers,Charlie Patel ;)
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