GrowthHackingIdea - 5 interesting facts about word-of-mouth

1. 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.

2. 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

3. 72% say reading a positive customer review increases their trust in a business; it takes, on average, 2-6 reviews to get 56% of customers to this point.

4. Over 50% of purchases inspired by social media sharing occur within 1 week of sharing or favorite-ing.

5. Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands.

Bonus: More than 50% of respondents are likely to give a referral if offered a direct incentive, social recognition, or access to an exclusive loyalty program. This is what GrowthHachingIdea incentivized viral framework actually piggybacks on. ;)

Source: www.getambassador.com


Cheers,
Charlie Patel ;)



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