The Steal Club - 🕵️‍♂️ Is LinkedIn actually cool?

Today's email is brought by The Edupreneur Summit​

Hey thieves!

If you haven't seen me much on Twitter/X lately it's because I've been hanging out with its nerd cousin, LinkedIn.

I honestly didn't expect too much of it but I'm positively surprised at the quality of the content there.

And even more surprised at how few creators are!

(Which is a good thing. Fewer creators = More opportunities to stand out)

If you are there, I'll be happy to connect! I'll keep you updated on the journey.

And now, into this week's content!

#1 - How to write the perfect Carousel Post on LinkedIn

​Richard van der Blom is a LinkedIn data nerd who analyzed hundreds of carousels to come up with the perfect carousel formula.

According to his research, the perfect carousel has:

1) 12 slides

2) 25-50 words per slide

3) Is optimized for mobile reading

4) Post text is under 500 characters

5) Has max 3 colors, aligned with your brand

6) Layout is vertical, not squared

7) It's a how-to type of carousel. Storytelling carousels perform 25-30% less

8) Posted on Tuesdays or Thursdays between 8 and 11 AM (your audience time)

*******

#2 - How to think about your content positioning

Nate Black, in his "Let me show you how to win in YouTube 2024" video, suggests 4 different approaches:

1) The Hero

You take people along for an experience. You are "the hero," and people are there to come along for the journey.

Example: "Building my first startup and sharing everything I learn"

2) The Performer

You focus on entertaining your audience by creating something new in a way that's funny or entertaining.

Example: "Taking my grandma on a trip around the world"

3) The Teacher

You educate your audience about a particular skill set they want to acquire.

Example: "How to write online"

4) The Commentator

You shed light upon things that already exist, adding your unique take to it.

Example: "I offer a fresh perspective on classic films"

*******

#3 - New Instagram meta: Handwriting

​Zach Pogrob shared on Twitter a new trend he noticed (and leveraged) for Instagram: Handwritten posts

Zach (who has 1.5M followers on IG) kickstarted this trend and other creators followed suit.

Steal-worthy links from all around the internet

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👉 What's your Entrepreneur DNA? See how you stack up against 175,000+ entrepreneurs worldwide. Take the assessment for free (link)

🕵️‍♂️ 19 Newsletter landing page examples to steal from (link)

🕵️‍♂️ What writers can learn from comedians by David Perell. Recommend watching the full thing (link)

🕵️‍♂️ The $645,099 business pivot. How a creator business was about to fail (but then didn't) (link)

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*Links that start with the 👉 emoji are ads or affiliate links. Book your slot here.​

And that’s it for this week! What do you think of today’s email?

Let me know with a quick reply! I always reply back :)

See you with new thefts next week!

Alex Llull, Chief Thief

​The Steal Club​

PS: Looking for more help on growing and monetizing your audience? Here are a few ways I can help right now 👇

1) Sponsor The Steal Club. Check availability​

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