2023’s top social media trends and a glimpse into 2024

Threads: Takeaways From Our First Month On The Network

Meta’s Threads, launched this July, became the most rapidly downloaded app ever. It sparked enthusiasm among brands and social media managers for its potential to enhance brand authenticity and connection. Discover what our own team learned from experimenting with Threads to determine if it fits your brand’s personality and goals.

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Social Media’s Role In Modern Customer Service

Social media has established itself as a key support channel, yet only 20% of brands have well-defined social customer care strategies. Explore our interactive resource for insights on how leading brands are delivering exceptional customer care to help shape your strategy and elevate your overall customer experience.

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AI Won’t Replace Social Teams: Here’s Why

Throughout 2023, increased AI adoption in marketing raised concerns about its impact on social media teams. Contrary to concerns, AI is unlikely to replace roles. Instead, it can improve efficiency and give teams space for more creative work. Learn how to integrate AI into your processes, preserving your team’s time to address larger business goals.

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The 2023 Sprout Social Index™: Breakthrough

Social media marketing has grown up, and the stakes for social teams are higher than ever. The 2023 Sprout Social Index™ research offers new data on what consumers want to see from brands, the current and future state of social team structures, and how marketers plan to measure the business impact of social in 2024.

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