Neil Patel - Google’s new content guidelines

Google has updated its Helpful Content Guidelines to reflect a greater acceptance of AI-generated content.

For years, Google highlighted the importance of content written by humans. Now, the language has changed from “helpful content written by people, for people, in search results” to “helpful content created for people in search results.”

Does this mean you can now assign all your content-writing tasks to ChatGPT?

I wouldn’t.

Sure, the writing abilities of generative AI will continue to get better. But they’re really just regurgitating content that’s already out there.

So, you’re getting the same information over and over in different words.

Is that really helpful?

What you want to put out there is fresh, original content that showcases your own experience and expertise.

If you need help with that, you can book a call with my team to find a content strategy that works.

Cheers,

Neil

PS: I keep saying that the best use of AI isn’t content creation, but data analysis. Take my Ads Grader tool—it’ll give you actionable insights into your paid campaigns in minutes! Check it out—it’s free! ​

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