How La Presse shifted it's approach to audience data

As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up. 

For publishers, moving from print to digital-only, for example, came with the need to communicate with consumers and advertisers in an entirely new way — not to mention needing to collect data carefully and securely and share it in a privacy-safe manner. 

In this new guide, the experts at Optable dive into how Canadian newspaper La Presse shifted to an all-digital approach and then fine-tuned its strategy, such as its audience data and data collaboration investment. Download it to learn more about: 

• How La Presse’s digital-first audience data became an essential aspect of its monetization strategy
• How La Presse tackled sharing insights and data directly with advertisers
• How the news organization built a data collaboration solution to grow its ad business

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