GrowthHackingIdea - Stop losing 52.7% of your users

What is best from the point of conversion rate optimization for 52.7% of users who access the internet via mobile: Responsive or Adaptive design?

Responsive - instead of having to create an entirely separate site, you can simply create one version that is responsive to different screen sizes.

Adaptive - the server identifies the device type that the visitor is using and then loads the correct version of the site.


CatchPoint ran an interesting research study on this.

They created 2 versions (Responsive and Adaptive) of the same page with the same content, same visuals, same everything.

Results:
Every test showed that the Adaptive version is at least 2 times faster than the Responsive one.

Just a recap on how important speed is: "1 second delay decreases Amazon's revenue by $1.6 billion annually."

Source: blog.catchpoint.com


Cheers,
Charlie Patel ;)



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