Here’s what marketers are wishing for this holiday season

December 19, 2023

Here’s what marketers are wishing for this holiday season

If marketers could make a wishlist, they'd ask for ways to standardize everything from data measurement to content management, and more money, of course.

Additional coverage:

Semafor's co-founder and CEO shares how he's gunning for profitability in 2024 on the latest episode of the Digiday Podcast.
As we wrap up the year, we wanted to look back on the marketing trends that dominated 2023. Read our wrap-up in this Digiday+ Marketing Briefing.
After proving TikTok’s status as a gaming community platform in 2023, TikTok’s gaming marketing team is looking to grow in 2024, although its leaders took a measured tone when describing exactly what this expansion might look like.

Other things to know about

Enter the Digiday Video and TV Awards by January 5 to secure the best rate on entries and gain the chance to showcase your team's hard work in modernizing video and TV.
Podcasts offer listeners a space to continue conversations around cultural moments, providing advertisers with a direct link to become a part of the conversations that matter most to listeners. Sponsored by Spotify.
Programmatic technology is providing scalability, efficiency and more to offline strategies, such as direct mail, giving way to a new tactic: programmatic direct mail. Sponsored by PebblePost.

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