Here’s what marketers are wishing for this holiday season
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YouTube postpones co-viewing measurement plan
Monday, December 18, 2023
YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. December 18, 2023 YouTube postpones co-viewing measurement plan YouTube had planned to
What G2's strategic partnership with Version1 means for esports mergers in 2024
Friday, December 15, 2023
The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their
How La Presse shifted it's approach to audience data
Friday, December 15, 2023
How one news organization transformed to keep up with big tech
As attention grows up, agency rebundling is one unintended result
Friday, December 15, 2023
Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well. December 14, 2023 As attention grows up, agency rebundling is one unintended
Why consumers are seeking flexibility from their subscriptions
Friday, December 15, 2023
How the subscription economy is moving toward a bundled future
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