What G2's strategic partnership with Version1 means for esports mergers in 2024

December 13, 2023

What might be ahead for esports mergers in 2024

The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing.

Additional coverage:

This week’s Digiday+ Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism.
The return to office appears to be stalling. Office occupancy has hovered around 50% and companies now have a better picture of exactly how much of their office space is actually getting used.

Ongoing headlines:

We’ve covered the brand safety concerns facing X (the artist formerly known as Twitter) since Elon Musk took over.
The latest: X pulled out of the MRC audit and the founders of FabFitFun recently had to apologize for a profane ad on X that seemed to align with Musk’s charged language online.

Other things to know about

The Digiday Content Marketing Awards recognize the companies using content to modernize media and marketing with past winners including Chipotle, Airbnb, Atlantic and more. Enter by January 19 to save.
When CTV marketers opt for disparate buys across multiple publishers and walled gardens, they often need help with cross-platform frequency management and reach limitations. Sponsored by Premion.
According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts. Sponsored by Bango.

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As attention grows up, agency rebundling is one unintended result

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Why consumers are seeking flexibility from their subscriptions

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The cynic's guide to esports in 2023

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For many companies in competitive gaming, the past year has been difficult, to say the least. Here's a recap of some of the esports industry's biggest challenges over the past 12 months — and

How advertisers are avoiding data pitfalls to maximize campaign impact

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