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How to use GA4 to measure the impact of a website redesign

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After every website redesign project, results are measured. At Orbit Media, we design 40-50 websites per year and I personally review the Analytics for every project.

I spend a lot of time reviewing GA4 with clients, measuring the marketing impact of the project, from the topline SEO impact (organic traffic) to the bottom line lead generation impact (conversion rates).

Every website is different. Different traffic sources, different marketing strategies, different goals and conversions. So every post-launch Analytics review is unique to that client.

But there are some reports I always run and questions I always ask myself.

  1. Is search traffic up or down?
  2. Do the pages have higher engagement rates?
  3. How are the visitors using the navigation menus?
  4. Are conversions up or down?
  5. Are visitors clicking on the CTAs?

Here’s a sample report:
Today I’ll walk you through setting up each of these reports. In just a few simple steps, you’ll be able to level up your GA4 skills and measure the impact of your own website.

Great! Show me how to measure my website performance. →
 
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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How to measure the impact of your website redesign using GA4

Friday, December 15, 2023

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