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Time appoints its first chief events officer as publishers double down on events in 2024

Time, Bloomberg and Semafor are all-in on events next year.
December 20, 2023

Time appoints its first chief events officer as publishers double down on events in 2024

Time has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024.

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  • Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. Sponsored by Kochava.
  • In the same way that gamers present differing attitudes, demographics and spending habits, advertisers are recognizing that different types of gamers, those playing first-person shooters versus social simulations, for example, want to see different types of product marketing. Sponsored by Overwolf.

Top Stories
Ivy Liu
Time, Bloomberg and Semafor are all-in on events next year.

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Despite some issues that were challenging for TikTok this year, it also had a lot to be pleased about.

The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics.

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In the struggle between the holding company model and the independent’s way of the agency business, it appears the independent side came out just a bit ahead, thanks to the ability to stay nimble and not be bogged down by large amounts of debt.

With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse.

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This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023.

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For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner.

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If marketers could make a wishlist, they’d ask for ways to standardize everything from data measurement to content management, and more money, of course.

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Semafor’s co-founder and CEO shares how he’s gunning for profitability in 2024.

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