How publishers are turning casual visitors into devoted readers

A common challenge among publishers is the vast number of one-and-done visitors who read a single article and then leave the site. 

By encouraging readers to explore additional content during their session, successful publishers are establishing stronger relationships with their audience and fostering brand loyalty. Using first-party data to deliver personalized content recommendations is key to helping publishers turn casual visitors into devoted readers. 

This new guide from BlueConic dives into the significance of increasing the average number of page views per session and how publishers can accomplish this to drive growth and profitability. Download it to learn more about:

• Why a unified profile is crucial for content recommendations
• How to make the most of timing, placement, algorithms and audiences 
• The key metrics to focus on to prove ROI

Sponsored by BlueConic

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