♦️ How brand values actually build a winning brand
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♦️ Why simple brands win (and how to become one)
Tuesday, December 5, 2023
How Five Guys went from 5 locations to 1700+ without advertising, how a brand charges 10x for vitamins, and why simple brands win
♦️ How to create growth from non-obvious demand
Friday, November 17, 2023
How KitKat became a worldwide brand and how Rolex became Rolex...
♦️ Why great brands are built in details (and how to nail it)
Friday, November 10, 2023
And how Ritz-Carlton became a luxury icon.
♦️ How a simple focus shift saved T-Mobile (and how to do the same)
Saturday, October 28, 2023
In 2010, T-Mobile executives had one question in mind: “How can we salvage the assets before things get even worse?”
♦️ How strong brands lose their power (and how to avoid it)
Tuesday, October 24, 2023
In 1954, Philip Morris created one of the most famous characters in advertising history. The Marlboro Man...
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