5 sectrets by CEO of MSQRD [acquired by FB]

Eugene Nevgen, the CEO of Masquerade (MSQRD), shared 5 hacks that helped the app grow so quickly (with zero money spent on marketing) that it was acquired recently by Facebook.

1. They localized the first screenshot of the app for culture (Stalin for Russia, a panda for Asia, Snoop Dog for the USA).

2. After A/B testing they found that the video preview improved conversion by 13%.

3. They found that 80% of visitors stopped watching the video preview at 12 seconds. As a result - they placed their most viral masks in the first few seconds.

4. They found that less than 2% of people view screenshots in full-screen mode. So they used large fonts and keep the captions concise.

5. They got the timing right. For example: they added a monkey mask right before 2016 (the year of the monkey), Leonardo DiCaprio’s mask - before the Academy Awards ceremony.

Here's the key secret on how A/B testing works for apps: you split ad traffic in half, and drive it to landing pages that mimic the app store.

Source: splitmetrics.com


Cheers,
Charlie Patel ;)



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