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What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023.
December 21, 2023

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year, making it clear that the use of brands’ intellectual property to create entertainment was certainly a major trend throughout 2023.

Additional coverage:

Other things to know about
  • The Digiday Content Marketing Awards recognize the companies using content to modernize media and marketing with new categories including Best Use of Instagram, Best Use of Live Video, Best Personalization Strategy and more. Submit by January 19 to save on entries.
  • The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — producing a space ripe for advertisers looking to connect with consumers. Sponsored by Spotify.
  • Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging. Sponsored by PebblePost.

Top Stories
It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023.

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Media execs share their top takeaways from 2023.

The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics.

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Generative AI is expected to impact the advertising industry in many ways next year, from content development to enterprise and client tools.

With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse.

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In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research.

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For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner.

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Time, Bloomberg and Semafor are all-in on events next year.

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Despite some issues that were challenging for TikTok this year, it also had a lot to be pleased about.

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How publishers are turning casual visitors into devoted readers

Wednesday, December 20, 2023

Guide: Getting started with personalized content recommendations ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Time appoints its first chief events officer as publishers double down on events in 2024

Wednesday, December 20, 2023

Time, Bloomberg and Semafor are all-in on events next year. December 20, 2023 Time appoints its first chief events officer as publishers double down on events in 2024 Time has announced the newly

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If marketers could make a wishlist, they'd ask for ways to standardize everything from data measurement to content management, and more money, of course. December 19, 2023 Here's what marketers

YouTube postpones co-viewing measurement plan

Monday, December 18, 2023

YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. December 18, 2023 YouTube postpones co-viewing measurement plan YouTube had planned to

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