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It’s National Still Need To Do Day, Reader... How big is your ✅ 📃 list?

In today’s edition:

• Today's 👉 Tip of the Day is for short-form video

• 🔥 High-intent leads from YouTube

• Microsoft’s AI app 🤖 Copilot releases for Android

• 📣 More news from Instagram, TikTok, and more

Could you be making TikTok, Reels, or Shorts too difficult? You don’t have to script everything out word-for-word. In many cases, you simply need to come up with a video format you can batch-produce by repurposing. That's all it takes to get started. The secret? Context.

Creating Short-From Content With Context

When repurposing long-form content like podcast interviews into short social media videos, you want to identify the most compelling snippets. 

As you record the long-form content, intentionally highlight hooks, hot-button questions, or intriguing moments and save those portions.

Then, frame each clip by first setting up the hook and context so the bite-sized content makes sense and captivates viewers when shared. The key is maintaining hooks and shareability even in abbreviated excerpts.

Today's tip is inspired by Austin Falter.

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"The content shared by the speakers was invaluable. I feel like we learned so much and can start implementing today," said Elizabeth McFadden.

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YouTube Ad Targeting for High-Intent Leads

YouTube presents unmatched targeting capabilities for securing purchasers compared to other platforms, but it’s not a single switch you can flip. 

This multi-layered strategy is tailored to finding people who are ready to buy now—not just anyone showing interest.

Start With Broad Targeting

Don't limit scale unnecessarily out the gate when competition is lower during these early YouTube adopter days. Create a wide initial audience based on basic demographics like age, gender, and location plus a few related interests. Cast this wide generic net first before refining your audience further.

Add Income Filtering   

Next, narrow your prospect audience to specific income ranges in the campaign settings. This eliminates the "I can't afford it" objection preemptively. For premium offers, aim for the top 30% of household incomes initially. Remember to consider geographic concentrations of wealth too—targeting high-income zones converts better.  

Refine Targeting With Intent Signals 

You can identify strong indicators of immediate buyer intent using these three sources:   

Google Search Terms: Target keywords people are actively hunting related solutions for. 

Competitor Website Visitors: Show ads to those viewing rival online destinations.

Related YouTube Channels or Videos: Place ads on the content your perfect customer consumes.  

Blend these signals in your targeting to reach prospects who are taking actions tied to an imminent selection or purchase. This helps you reach people who are actively looking for a solution.

Start Your Layering Gradually 

Avoid overcomplicating targeting right away. Begin with just the Gender and Income tactics first, for example. Then, you can progressively add Intent qualifiers once you’re confident in your baseline conversions. 

With thoughtful segmentation in place, YouTube will surface you to interested viewers while they're in the mindset of discovering options.

Today's advice is provided with insights from Ben Jones, a featured speaker at Social Media Marketing World.

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🗞 Instagram Profile Sharing: Instagram is developing a Stories feature enabling users to share and promote other profiles directly in their Stories. Discovered by app developer Alessandro Paluzzi, it adds a "View Profile" button to spotlight and drive traffic to profiles. This boosts visibility and potential followers for shared accounts. Source: Phone Arena

🗞 LinkedIn Ads Revenue Rises: According to estimates from research group Insider Intelligence, LinkedIn's yearly ad revenues climbed to nearly $4 billion in 2022, a 10.1% increase. This growth is forecasted to continue with a projected 14.1% revenue increase next year. Marketing executives report LinkedIn ad prices have risen 30% over the past year. Though LinkedIn commands only 1.5% of US digital ad spend compared to giants like Google and Meta, it is capitalizing on X's deterioration to rapidly expand its ad business. Source: PYMNTS

🗞 Social Media Account Deletions: A recent analysis by TRG Datacentres looked at which social media platforms people most wanted to delete their accounts from in 2023. By tracking global searches for "how to delete my ___ account", Instagram topped the list with over 1 million such searches per month - equating to around 12,500 searches per 100,000 people. The authors warn that if this rate of account deletion requests continues, it could substantially impact Instagram's user base of 2 billion within a year. Snapchat took second place, with around 130,000 monthly searches for deleting accounts - approximately 1,600 per 100,000 individuals. Source: Mint

🗞 TikTok Creator Tools: TikTok is rolling out new desktop tools to provide creators and marketers greater insights. An updated Creator Center interface displays analytics in a full-screen, easy-to-use dashboard format. Additionally, TikTok's Creative Center now features a conversational chatbot to help guide users to relevant discoverability tools and trend information. Source: Social Media Today

🗞 Microsoft AI Copilot: Microsoft has released a ChatGPT-like "Copilot" app for Android. The free app focuses on enhanced conversational AI to assist with tasks like drafting content, summarizing texts, translating languages, and proofreading. It also generates images from text prompts via DALL-E integration. Copilot supports third-party plugins for additional capabilities, though core features work without plugins enabled. The Android app is lightweight at 83MB. Microsoft is nearly ready to launch a native iOS version of Copilot according to sources. Currently, iOS users can access Copilot features via Bing or Safari, but a dedicated app should provide an optimized experience. Source: Windows Latest

Did You Know?

Chionophobia causes extreme fear and anxiety in people who see a falling snowflake.