Blogs

How To Become A Ghostwriter: From A 7-Figure Ghostwriter

Megan MahoneyDec 29

Nicolas Cole has ghostwritten for some of the biggest tech founders, Fortune 500 executives, New York Times best-selling authors, Grammy-winning...

The post How To Become A Ghostwriter: From A 7-Figure Ghostwriter appeared first on Copyblogger.

Newsletters

Carnage Issues

Cup of Kindness

Shannon SankeyDec 29

Happy New Year, carnies.

The post Cup of Kindness appeared first on Carney.

Podcasts

Duct Tape Marketing

Unlocking Your Unfair Advantage

ducttapemarketing.comJohn JantschDec 28

In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, "The Unfair Advantage: How You Already Have …

The Copyblogger Podcast

Nicolas Cole: What is the secret to writing high-performing content online?

podcasters.spotify.comCopyblogger Media LLCDec 26

In this throwback episode of the Copyblogger Podcast, Tim interviews Nicolas Cole about the secrets of writing high-performing online content.

Show notes:

Follow Cole on Twitter

Follow Tim on Twitter

Check out ship30for30

Your personal assistant to grow & monetize your 𝕏 (Twitter) audience. Give Hypefury a try and grow …

r/marketing

One of the most important things to remember when crafting marketing strategy and material is that people hate you.

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No seriously. This mostly applies to B2C Marketing. However, the vast majority of people find marketing in all forms to be annoying, intrusive, cringe worthy and often out of touch. If there was a ballot initiative that read "Should Marketing as a practice be outlawed?", it would pass with nearly 100% support. People hate marketing. They hate commercials, they hate being sold things constantly when they are just trying to go on with their day. However, Marketing is a way of life. It isn't going anywhere and people begrudgingly accept this. This however provides a good opportunity. If you can make your marketing genuinely fun, not so intrusive and creative, people will appreciate it in a meta sort of way. It will stand out to them. Much in the same way that a good dentist will be praised. No one wants to go to the dentist but unfortunately we have to. So if you find a dentist that somehow makes it close to a pleasant experience, that's a big deal. So try and make being marketed to as pleasant as you can. People will take note.

I don't feel like a real marketing specialist -- what should I do?

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I graduated December 2021, and worked as a communication specialist at a start up from 10/21 - 9/22. I wrote press releases that got our work recognized, created marketing collateral, organized a fundraiser, managed a youth vendor program, and helped develop a training program for 3,600 volunteers. I did all this with some guidance and learned a lot on the job. I started working at a hospital this year as a marketing specialist and I manage our social media, create marketing collateral, manage email marketing, design graphics, shoot videos edit via Adobe, etc. The problem is, that my responsibilities touch everything. I'm not a social media expert, I design and post content. I'm not a graphic designer, I create decent graphics to get likes. I send emails to people who have subscribed to our newsletters. I don't write them because my manager writes them all. I dont have one area to focus and master because I have to do every bit of everything. I dont feel like I am marketable because my job history has been unicorn work that I've had to learn as I go. I am looking for a new PR/marketing role within a larger team, so I'm not expected to do everything, but where I can finally own and master an area. Any other advice? I cut my thumb yesterday, so apologies for the typos.

Promoted to CMO of a startup but no one to learn from and admittedly a mid-level marketer. How to CMO!?

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Hey y’all, as the title suggests… I was promoted to CMO of a startup but I’m a newbie at this level and would love some book/pod recommendations to help really learn to be successful at this. Especially since there is now no one over me to learn from here. I’m not entirely unqualified but it’s definitely an aspirational title. Always been a solid performer as a director level content marketer and have a history as a strong number #2 to several successful entrepreneurs as well as a successful in a media production exec role… but that being said, the scope of CMO is not something I’ve never been exposed to in earnest. I get the basics of strategy, segmentation, funnels, etc but only really in theory I suppose. If anyone here would be so kind, I’d love to hear about stories of others being in this scenario or resources I can learn from to really bring my best and rise to this occasion. I appreciate y’all and the all the knowledge share I’ve experienced on this forum and thanks in advance. P.s. this is not something I actively sought, but was given to me and was strongly encouraged to take it by the leadership. Partly due to the startup not being able to afford a real CMO and also because the team believes in me. Probably more the former than the latter if we’re being honest but I want to do a great job still.