This week’s newsletter is presented by Sponsy. Learn how you can cut your ad operations time by up to 40+ hours a week with Sponsy.

I had a big win on a call with a client last week.

The client told me that they’re going to take a closer look at their newsletter portfolio to decide which newsletters to launch, which to invest more in, and which to sunset.

“But,” they told me, “we want to wait until we get the results of our end-of-year survey back. That way, we can incorporate reader feedback into our plans.”

It’s not often that I don’t have much to say on these calls. But I knew how far this client had come with their email strategy over the past year — and for a moment, I was so thrilled at what I heard that I was just a little bit speechless.

—Dan (say 👋 via email or LinkedIn)

Meet The Hustle and Morning Brew Alums Shaping the Future of Newsletters

Morning Brew and The Hustle helped build the blueprint for how to build an independent publication:

Start with a clear audience and topic in mind.
Launch first with a newsletter.
Scale the audience using content, paid ads, and word-of-mouth.
Monetize with native ads.

But since Morning Brew and The Hustle sold, some of the people who helped build those newsletters have struck out on their own — with their own newsletter-focused businesses to help creators navigate new opportunities in the digital space.

Lots of today’s newsletters follow the playbook that these newsletters built. So who better to teach you the newsletter playbook than the people who created it?

This week, Ines Bellina talked with the alums behind Beehiiv, GrowLetter, MadRev, and Smooth Media about how they’re supporting the newsletter ecosystem — and what you can learn from them about building a great newsletter. Read the story →

Cut your ad operations time by up to 40+ hours a week with Sponsy

Managing inventory across multiple ad products and publications is a lot. You’d be surprised how many operators just use Google Sheets for scheduling and then have to send dozens of emails back and forth with the client to get approval.

But there is a better way.

Sponsy allows media companies with multiple products — newsletters, podcasts, magazines, social, and others — to easily track what inventory exists and work with clients to get ads approved and into production.

With an easy-to-use customer portal and various automations, as well as built-in publication metrics and reporting, Sponsy makes it easy to manage your ad operations without needing to build custom software. This allowed publications like TLDR to scale 8x while saving 40 hours a week on ad management.

Sign up for Sponsy today and retire that Google Sheet.

*This content has been promoted by our partners*

In case you missed it...

A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and 19 great examples to borrow from.

Gmail and Yahoo are rolling out changes in February that will require most email senders to set up DMARC, an email authentication protocol. Here’s how to set it up.

Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.

All of the stories we publish this fall are presented thanks to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spending money in the email advertising space. Find out how their Sales Pro product can supercharge your ad sales operation today.

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📬 No. 12 | The Hustle + Morning Brew alums shaping the future of newsletters

Meet The Hustle and Morning Brew Alums Shaping the Future of Newsletters

Cut your ad operations time by up to 40+ hours a week with Sponsy

In case you missed it...

Older messages

📬 No. 11 | Landing pages to learn from

📬 No. 10 | Making Emails More Accessible

📬 No. 9 | What’s best: A dedicated or shared IP?

📬 No. 8 | Three Questions Everyone Should Ask in a Survey

📬 No. 7 | How I Sold $12,500 in eBooks From My Newsletter

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