This week’s newsletter is presented by Who Sponsors Stuff. Their Sales Pro product can supercharge your ad sales operation — set up time with them to learn more about how they can help your newsletter!

I’ve gotten a few emails from readers lately that have absolutely made my day.

“Dan,” they’ve written, “I read a story on Inbox Collective and tried something new based on what I read.”

Some have implemented end-of-year surveys. Some updated their landing pages. Some tried out a bit of personalization in their newsletters.

If you’ve implemented something new based on a story you read here, let me know! I’d love to hear about the changes you’ve made.

—Dan (say 👋 via email or LinkedIn)

What I Wish I’d Known Before Launching My Newsletter

This time of year, everyone’s looking forward with predictions for 2024. But I thought it might be fun to look back instead.

There’s a lot I wish I had known when I first started in newsletters. There’s a lot I wish I had done differently. And I know others have similar regrets from their early days in the newsletter space.

So Claire Zulkey and I reached out to more than 20 newsletter operators to ask a simple question: What’s something you wish you had known when you started your first newsletter?

Their replies are so good, and so thoughtful.

Click here, and I promise you’ll learn a handful of things you can apply to your own newsletter. Read the full story →

All of the stories we publish this fall are presented thanks to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spending money in the email advertising space. Find out how their Sales Pro product can supercharge your ad sales operation today.

In case you missed it...

The Hustle and Morning Brew built the blueprint for how to make a successful independent newsletter. So who better to teach others the playbook than the people who created it?

A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. Claire Zulkey talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times.

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story. (*sponsored*)

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Not a Newsletter - 📬 No. 13 | What I Wish I’d Known

What I Wish I’d Known Before Launching My Newsletter

In case you missed it...

Older messages

📬 No. 12 | The Hustle + Morning Brew alums shaping the future of newsletters

📬 No. 11 | Landing pages to learn from

📬 No. 10 | Making Emails More Accessible

📬 No. 9 | What’s best: A dedicated or shared IP?

📬 No. 8 | Three Questions Everyone Should Ask in a Survey

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