This week’s newsletter is presented by Who Sponsors Stuff. Their Sales Pro product can supercharge your ad sales operation — set up time with them to learn more about how they can help your newsletter!

Back in November 2019, a client asked if I could share a few examples of great landing pages with them. So I put a few of my favorites into a set of slides.

Over the years, I kept adding and adding to the slides. Today, those slides include dozens of examples of great landing pages from newsletters all around the world, as well as best practices for creating these pages.

Clients always enjoy these slides — so I thought, why not expand it and turn them into an article that anyone can read?

So that’s what you’re getting today: 19 newsletter landing pages you can learn, borrow, or steal from. I hope you find a few new things to help you improve your landing page and grow your newsletter list!

—Dan (say 👋 via email or LinkedIn)

19 Great Newsletter Landing Pages You Can Learn From

There’s a good chance your newsletter landing page isn’t as good as it can be — and that means your newsletter isn’t growing as fast as it should.

Over the past decade, I’ve looked at thousands of landing pages, and worked with more than 100 clients to help them build out their own landing pages. When I look the best ones, I see a few elements in common:

Clear copy explaining the value of the newsletter.
Social proof, like testimonials from readers.
Samples of the actual newsletter.
An emphasis on keeping the form simple — asking first for an email address, and then for more data after they’ve collected that email.

Here are some of my favorite landing pages — they’re ones I consistently share with clients as examples of what a great landing page can be. Borrow from them and you’ll be able to convert more visitors to newsletter subscribers. Learn from these examples →

All of the stories we publish this fall are presented thanks to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spending money in the email advertising space. Find out how their Sales Pro product can supercharge your ad sales operation today.

In case you missed it...

If you haven’t run a survey of your newsletter audience recently, now’s the time. Here are three questions you should absolutely ask in your next survey.

What are email platforms doing to make emails more accessible? Nathália Pandeló Corrêa talked with a few ESPs and newsletter operators about the state of email accessibility.

Want to take your newsletter to the next level in 2024? You might want to revisit this list of 30 ideas for the year ahead and see which you still need to tackle.

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Not a Newsletter - 📬 No. 11 | Landing pages to learn from

19 Great Newsletter Landing Pages You Can Learn From

In case you missed it...

Older messages

📬 No. 10 | Making Emails More Accessible

📬 No. 9 | What’s best: A dedicated or shared IP?

📬 No. 8 | Three Questions Everyone Should Ask in a Survey

📬 No. 7 | How I Sold $12,500 in eBooks From My Newsletter

📬 No. 6 | How Do I Get Off a Blocklist?

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